Recycle Outdoor Gear (ROG) launches the Gift your Gear initiative August 2012, providing outdoor companies with a take-back service. Gift Your Gear benefits community organisations, youth groups and charities working in the outdoors
September 2012 – Rohan partners with ROG and the Gift Your Gear initiative, to offer Rohan customers the opportunity to take unwanted usable outdoor trousers, fleeces, jackets and tops, regardless of brand, to their nearest Rohan shop and get money off a new purchase made on the same day.
The outdoor gear donated will make a real difference to local community organisations, youth groups and charities. Enabling others to benefit from life changing experiences in the great outdoors, regardless of their circumstance.The gear donated to Gift your Gear is reused for its original purpose. It is not traded or sent to landfill. The Gift Your Gear donation process is traceable and transparent.
Sarah Howcroft founder of ROG stresses the importance of reuse.
“If an outdoor jacket is worn for a couple of years then ends up forgotten in the back of a wardrobe its useful life is never achieved. Most outdoor gear will last much longer than most people want or need. If that jacket is donated through Gift Your Gear to a local community organisation, youth group or charity working in the outdoors not only is the useful life of the jacket extended but also another person gets to experience the joy of good gear”